When I look at the software world, I often feel like I’m in a Mel Brooks movie.
In 2027, it is scheduled to release Spaceballs 2: The Search for More Money and no name is more appropriate as an analogy.
The latest and the greatest
“Keep an eye on the staircases, they like to change” – Percy Weasley from Harry Potter and the Sorcerer’s Stone
Like the Hogwarts staircases, by the end of March 2026 Autodesk is going to change, once again, product naming from the current Autodesk Construction Cloud (ACC) into Forma.
What should users do? Absolutely nothing.
What is changing? Absolutely nothing.
Whatever it is called, ACC, Docs, Forma… They still have the same problems! But certainly, the costs will increase.
(taken from “Daria”, an American teen animated sitcom, 1997 – 2002, one of the ’90s most underrated shows. It’s a subtle satire, with great characters and brimming heart, and I can’t recommend it enough)
It’s not just about making the new BIM tool, it’s about revolutionizing the way you use data
What’s in a name? In the software world, it’s IP and important brand recognition. But that’s just the software house point of view.
Differently, from a user perspective, BIM is changing from March 2026, and is no longer the center. The focus moves from models to information management. Less model coordination. More control of information across the whole life of an asset.
ISO 19650 is becoming the backbone of how information is managed, not just how models are created.
Less software obsession. More process discipline. And most people are not ready.
(in the picture, if you are not a gamer, the infamous “GTA: San Andreas”, a 2004 action-adventure game developed by Rockstar North and published by Rockstar Games)
Confusing the tool with the process
BIM implementation fails because of mistakes a lot of companies make:
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- You bought a new BIM tool
- You trained people on “how to click buttons.”
- You even hire external “BIM Specialists” who are “experts”… and what do these “experts” do?: they show features, they demo the interface.
Then assume people will change 10+ years of emails, excels, hand sketches habits overnight.
Training ≠ Adoption
A BIM tool is just a tool, not an operating model.
Firms think: “If we buy this BIM tool, chaos will fix itself.” It won’t.
The real questions to solve are:
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- Why should you change your habits using a new platform?
- What’s in it for you, and how this BIM tool will make your life easier, when used properly?
- How are you going to handle the transition period?
- Who to ask when things break?
And when you ask these questions, firms that usually don’t want to hear, start to be a little nervous…
Frank Zappa (all honor to you, Frank The Genius!) used to say:
Most rock journalism is people who can’t write, interviewing people who can’t talk, for people who can’t read
Sometimes, you can easily find “rock journalism” in business… Pay attention and don’t be scared!
Ask the uncomfortable questions, because everything starts from there.
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Stay data-hungry. Stay data-foolish.
Your Friendly Neighborhood Digital Consultant
